Purse.io is gone. The model it proved isn't.

Updated September 1, 2026 · Reviewed by Kirill Novikov, FlipGift founder

Diagram of a FlipGift escrow deal: buyer pays into escrow, seller orders with their gift card, the item ships with proof, then the money is released

For six years, Purse.io did something no card shop has done since: it made crypto buy goods for less than the sticker price. Understanding exactly how is the fastest way to understand what to use now.

What it actually was

You posted an Amazon wish list and offered a discount. Somebody holding Amazon gift-card balance — people accumulate it constantly, from refunds, gifts and rewards — bought the items and had them shipped to you, and received your bitcoin in return. Purse held the coins in escrow until the parcel landed. The discount was whatever the two of you agreed, and the more patient you were, the deeper it went.

The value did not come from crypto. It came from the gap between what store credit is worth to somebody who cannot spend it and what it is worth to somebody who can.

When it closed

The shutdown was announced on 16 April 2020, new signups stopped the same day, the shop and earn functions were switched off a week later, and operations ceased on 26 June 2020 — an orderly wind-down with funds returned, not a collapse. The team publicly reconsidered after the response from users, and several parties enquired about acquiring it, but the closure went ahead.

What replaced it — and what didn't

The services people were pointed to afterwards are card shops: send crypto, receive a code, at face value. They are useful and they are fast, but they do not do the thing Purse did. The mechanism that produced the discount — a person with idle store balance, a buyer who wants goods, and an escrow between them — simply stopped existing at scale.

The same mechanism, rebuilt

FlipGift is that shape, with the details brought up to date:

Purse.ioFlipGift
What you pay withBTC, later BCHUSDT, USDC, DAI, PYUSD
Where you shopAmazon200+ US stores, Amazon among them
The discountSet by how long you waited in the queueAgreed up front, 8–40%
EscrowHeld the coins until deliveryHolds the payment until you confirm
Who buysSomeone with Amazon balanceSomeone with balance at that store

Why stablecoins rather than bitcoin. Two reasons, and both are practical. A parcel takes days, and a price agreed in a volatile asset is a different price by the time it arrives — that risk sat on somebody in the Purse model and it was rarely the platform. And we credit only what our own watcher sees on chain, which is USDT, USDC, DAI and PYUSD on five networks. If you hold BTC, one swap puts you back in the flow.

Where it is narrower: the US only, and physical goods that ship. Where it is wider: any store in the catalogue, not one retailer.

How to pay this way → · Amazon specifically → · What the escrow holds →

Other routes, compared the same way

Bitrefill · BitPay · eGifter · CoinGate · Coinsbee · Gyft · CoinCards · CryptoRefills · NoOnes · Lolli · Fold · Paxful

One page per service, each saying where that service is the better tool than an escrowed order. How ours works →

Frequently asked questions

What happened to Purse.io?

It announced its wind-down on 16 April 2020, disabled the shop and earn functions the following week, and ceased operations on 26 June 2020 after six years. It was an orderly closure with user funds returned, not an insolvency.

Is there a Purse.io alternative that still gives a discount?

The discount in that model came from people holding store credit they could not use, not from crypto itself. FlipGift runs the same mechanism: a holder of gift-card balance places your order, you pay 8–40% under the store price in stablecoins, and escrow holds it until delivery is confirmed.

Do I need bitcoin to use it?

No — and bitcoin is not accepted. Deposits are USDT, USDC, DAI or PYUSD, because those are what we watch on chain and because a price agreed in a stable asset is still that price when the parcel arrives days later.

Is it Amazon-only like Purse was?

No. Amazon is one store in a catalogue of 200-plus US retailers, and the same escrow applies to all of them.

From the blog

See how FlipGift escrow works